Want your brand to become a TikTok sensation?
When it comes to the very best TikTok tips and tricks, we?ve got you covered. Here are our top 5 methods to make sure your next video is really a viral hit!
In this article:
1. Jump on current trends
2. Boost your account authority
3. Follow up on your content, and fast!
4. Keep video length short and snappy
5. Use cross promotion for extra engagement
1. Jump on current trends
The number one most common TikTok advice we can give is to be sure to?re leveraging whatever is trending at that time. Take full advantage of viral sounds, memes, challenges and hashtags. Read more about the hashtags your business ought to be using here. Utilising the most popular trends on TikTok because the basis of creative content production can really help set your brand apart.
A great example of this done well is Tiger King, a favorite Netflix docu-series on the bizarre cat breeding industry in America. The series also explores the feud between Joe Exotic, a zoo owner, and Carol Baskin, an animal rights activist. This story takes a dark turn in more ways than one with Joe ending up in prison and Carol suspected of feeding her husband to a tiger by the whole of social media.
Using our industry leading TikTok analytics tool, Bytesights, we were able to find out how popular this trend is really on TikTok below. We found that the series were able to garner Vast amounts of views and thousands of user-generated content.
The success of this trend is predominantly because of the leveraging of a popular song on the platform. The dance involves the user dressing as Joe Exotic, the arch enemy of Carole Baskin, and dancing to a remix of Megan Thee Stallion?s song Savage ? a song that was already going viral and that an incredible number of users created videos for.
2. Boost your account authority
When it comes to actionable TikTok tips and tricks, this might sound vague, nonetheless it?s actually fairly simple: a video is much more likely to go viral if it originates from a trusted, quality account. This implies consistent, regular uploading as time passes, demonstrating your brand account?s trustworthiness on the platform.
Make sure to limit the amount of times you remove videos, as this tells the algorithm you’ve got a tendency towards releasing poor quality content.
Another way to do that is by sticking to among our most significant rules for brands on the platform: USUALLY DO NOT REPURPOSE CONTENT.
TikTok?s algorithm will flag low-quality content, which repurposed content tends to be. Besides this, content that works using one platform doesn?t mean it?s going to work on another. TikTok users want to consume content that’s native and organic to the platform.
A brand that does this well is Washington Post. They create authentic, real, and engaging content that makes use of TikTok?s native tools and features instead of being lazy and utilising content from other platforms.
3. Follow up on your own content, and fast!
If you have a video that starts to gain some traction, it?s essential that you follow up ? and fast! Repost, respond and create additional videos promptly.
Engagement speed and variety is essential on TikTok, so waves of responses can help push a video further. Follow up quickly with new video content to increase your reach and keep building that authority.
A great way to boost engaging bits of content is by using influencers. Influencers have their own fan communities on the app therefore by enlisting the assistance of influencers to jump on your challenge or video idea using a hashtag can mean accessing thousands of engaged users on the app.
We’ve activated 100+ TikTok influencer campaigns for top level brands in the pasy year using our industry-leading TikTok influencer discovery tool, Bytesights. We’ve usage of over 3million accounts with AI enabled analytics and from 200+ data points to make sure we are choosing the right influencers in any niche for the campaigns.
4. Keep video length short and snappy
Your videos should ideally be 10-15 seconds in total, in order to maximise watch time and completion rates. These metrics really matter on TikTok and will show the algorithm your video is worth sharing to a larger number of users.
5. Use cross promotion for extra engagement
If your business already comes with an existing fanbase on another platform, utilize this to your advantage! Share your new videos to those other platforms and direct traffic back to your TikTok account. If you don?t have a preexisting, sizeable following, this can still be achieved by making use of influencers ? something we know is quite powerful in pushing your articles to viral heights.
Several powerful reshares received when you publish will enhance the speed at which you receive engagement, and boosting all of the engagement your content attracts. They are two critical factors in boosting performance on the TikTok algorithm ? it?s all about speed and diversity of engagement! A reply video (just like a duet), is really valuable ? Tiktok Tipps than a like or perhaps a comment. So, make sure your content encourages a reply. Community spirit is everything.
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There you have it ? with one of these TikTok tips and tricks, the next video is sure to be considered a hit. But remember: all of the TikTok tips and tricks on the globe cannot replace unique and creative content! Lead with your personality, think beyond your box, and then leverage these tips to ensure your content has the best possiblity to hit huge numbers.